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  • Josh Bolton

Interview with Sarah Andrew

Updated: Mar 4



Welcome to the Josh Bolton show. Interesting and inspiring conversations. And now your host, Josh Bolton. Are you worried about the virus? Or is it something Hey, it's falling on and, you know, it'll pass or even? Yeah, it's a lot of it. Because I still work a night shift job during this. That's why was that awkward morning slots? And everyone at my work, they're all like, oh, the bars are open. We're gonna go drink without a mask. And I'm like, guys, like, first of all, you're not supposed to. Are you going? gonna say? So? is it's some of the information. It would be really cool to have more clarity of what's going on. Yes, yes. I think that's, that's if we get an information. So don't dramatize it our own fear base facts. So if we have to wear a mask, Let's wear a mask. When wearing masks, or rumors that masks were masked balls all gonna die having models. Right? So there's pros and cons there is and like, I got it. COVID back in like, early December last year. Yeah, I still have lung. So if I sound like I'm wheezing, it's just the aftermath of it. It's not a joke. I fell asleep for like two days. I don't remember it. Or where I'm staying right now who the Spanish family. son got sick. Last week. We've been housebound, and just got tested. So we don't know if it's negative or positive. If it's positive, we have to be isolated. At 10 days, like that's been really? Yeah. Oh, no, I definitely would you have inner? And yeah, you would really see it from a different slide because you actually infected the virus. A really good story. Yes. Yes. And it was just one of those. When we were at the store I work at they're trying to do a remodel, just to make the store more spacious and good looking. But this whole group came in 100 people, different walks of life in California. No mass, they all knew they had Coronavirus for a week. They were just there. So that's where I luckily got the just like the really shitty flu. But recently, I'm hearing my co workers are getting it again. And it's probably the new like African strain. So correct me if I'm right or wrong. And we'll get your podcast set. You talk about being add? Is that correct? Yes. I have a really add, I love my reading. It is not a weakness. It's not a disorder is my superpower. It's It's where I can see nearly 200 things at one time. Where I have so much energy that I never even want to get sick. I'm not really sick, because it's just like we got to keep going. Just keep going. Add. Yeah, yeah, I was back in the early 90s. In California, they didn't know what ADHD was back then or add. So they thought it was bipolar and depressive. So they put me on these heavy drugs. And only like within the last four years, I've been able to get off them. But yeah, that's where I just joke with people. I'm like, I'm just the hamster and the guinea pig for the big pharma turns turns out, I could actually do it on my own. And I like very quietly. And I look like normal. But then I had all these actions at somebody's mom, wrongness errands in the world. Well, I just had to adjust. I didn't fit into the normal school education. I was like, it wasn't that I was wrong. I was stupid. And so back then, like never thought Come on some, some meds. Not heavy but like Ritalin and Ritalin, oh my gosh, it was scary. My my mom actually read like a dictionary dictionaries and encyclopedias, and say, in the end, she just went, No, this is gonna cause a going blind, put me off the medication, she put me on everything. And so I ended up you know, just natural stop makes my body more healthier. Yeah, I call it my suit. And I just, I'm different, and different, even very highly. I see things very different from other people. It might be wrong. Yeah, that's one thing I've noticed too, is because I can take in so much data and process it, that it's not normal. And people are like, What's up with you? I'm like, I'm just anything I see. I'm taking it in. What you do not like Superman stuff, but it's like, okay, like, this is here. That's their kind of thing and say, oh, normal people like Josh, you can't you just sit still, Mike. No, I gotta move. Or when I'm really happy or really like that energy and? Yeah. Awesome. Yeah, it was just like, when I was in high school, I got put, it wasn't like this super special needs kid. But it was like that in between where you're not normal, but you're not dumb kind of class. So even the teachers back then is like, Josh, here's your brain just runs too fast. That's all that's the only thing that's wrong with you. kind of thing. Like, yeah, I'm like, I don't know how to slow it down. It's just is what it is. I never slow your brain down. You know, even slower people to get them they can. So people like us, because I'm always only I don't even think when I'm asleep. I'm like, I wake up. I have all these creative ideas. Like a constant. I'm constantly always creating projects or you know, different things. Because Mike, you know, it's unnatural, may not be that mind going. And I don't mean, the sports thoughts. I mean, I'm the guy is actually totally understand. Yeah, I tell people, they're like, what are you doing? I'm like, I run, like coding, I run simulations of all different possibilities. And then whatever makes the most sense, then I execute on that. And like, What do you mean? Like, it's unrelenting? Even when I'm sleeping? It's not nice dreams. It's either whatever I was working on, or the news. Like part of it, kind of thing. So. Oh, yeah. That's where I just I tell him like, yeah, it's just a little a joke. I'm like, I'm a little robot. I don't know when to stop. It's just a little machine. I think it's something. Yeah, we've done the show. Let's go. So you were talking that you to me on the matchmaker that your PR was? What is the gist of it? And how long have you been doing it? Yes. Yeah, has an end talking about being in the media has just been very natural to me from a very young age from 1747 going on 48. So like, PR has been a part of my life. And I've actually made it a part of my life. And so every industry that I've ever worked, and we are public relations, interacting with the media is being a part of that. And I really enjoy it. I really enjoyed telling the story. And not just telling a story as a fiction story, telling your own story, to create, intrigue you in what's going on, and then actually have a whole thing and getting other people's stories out in the wall. And I think with people I work with people that really desiring to make a change in the world. So you got to change. You got the game that want to make something completely different. And so with public relations is really being that bridge with the customer with the client, to the audience, to the public. And by storytelling, and by using the media in any level of media. That's how I look at PR. Okay, and so how long have you been doing this? It's just 17. Yeah, since 17. And just a quick question, your mic keeps cutting out every so often. Do you have like headphones or something? It could be Do you think it's the video? Should we just turn that off? Oh, there we go. much sharper. Yeah, sorry. Upstairs. I'm trying to give the well, because it's audio doesn't matter. Right. Yeah, I just, it was one of those. I'm like, Okay, this is gonna be really rough to fix those low echoes. Let me just tell me, this is better. Set better. Oh, much better. Okay, cool. Yeah, I? Yeah. So you were talking to me about your one client to Dr. Medina. Martina mattina. Sorry. Latina. Yeah. I this is how the whole thing started. So you were also mentioning a couple of the clients, an entrepreneur in Australia and some seven farms. What's up with that? Yeah, so he's really cool. So his name is Robert McKenzie. So he owns MCAS. And, yeah, we'll get this right. And mechas at Mecca, Australia, angus beef. And so he's got around seven farms in Australia, in New South Wales around the Gloucester area. And so he breeds one of the best Angus breeds in Australia and in the world, and they actually export across the world, and especially to China and to the Asian countries in the Middle East. But what's the difference with Robert is he's a real entrepreneur, and he's a fourth, his fourth generation. So fourth generation, he's really about community and making a difference, and sustainability. And so with a sustainability, he's really looking at how cattle how really, the welfare, and he actually even talks to his cattle. So he's just like, he really he really does. And like he, you know, a lot of times he says, he's animals know, they are there to they're going, they they know they are that they're for food. And but they really look after their, their animals. And so with the entrepreneur, like, he's always he, he's like, as a farmer, especially in Australia, they had the bushfires. And then they had the drought, then they had the flooding, and then the pandemic, then they had the big thing that I don't know if America has heard of, but over in China and Australia, there was a bit of a trade war just happening. So it really, yeah, I knew about it. I keep tabs on it, and listen to hedge fund managers, and they were mentioning that, but no one else knew about it. Yeah, so that really affected a lot of stuff. So what I really noticed with what I noticed with Robert, he's like, okay, we're doing a tab. But what other possibilities, and this is where a lot of people sometimes they'll go in and go oh my god, but he didn't go oh my god, he just really like went shit tough times. What else can we really, you know, start looking to actually expand the business. And so that's what he's done. And so that's, you know, when you look at Robert, he just think that's, that's just amazing, you know, and he's just He's just this person that is such a community. He's a family. And, you know, he just has everyone's back. He has his own bag, and he has his kids and his wife, and he has my own. And He really looks after me on the other side of the world. So, you know, people like, Robert, just really like making a difference in the world. Yeah, they? Well, the one thing about him farming in general, is it's not going anywhere, anytime soon. But also, it's it's the old school mindset that we need to bring back instead of it's all about me, is to community. And that's just hearing that that's just brilliant. I would love to talk to him. Yeah, he, and he's really fun to talk to so. And they're really talking about like doing more export imports and export to America. So America is quite a huge trade for meat. Right now. So yeah, that's a big opportunity. So that'd be great. Yeah. And if he has a very good breed of cattle, that'll go for a premium, and people will pay for it. And he really does. Like he say, he tells people, he's got one of the best. And, you know, he, he smiles a lot of times, because, like he goes, when he says, when he tells people he goes on, they muscling in on, you know, you know, talking myself in that way, or you know, somebody really lucky, he can be very crude sometime. But then they have the me and they come back and they go, Oh, my God, this is one of the best. And some of them may or in the best top restaurants in Australia. So, yeah, yeah, so a product like that. It doesn't take long, and everyone, all the good people who realize the product, you're gonna be like, we need this kind of thing. Yeah. Yeah. And that's what we're not just hoping that's what we know. And so when people go, yep, we need this product to be in our menus on for our chefs to be cooking with that. And then that's, that's what we know. We always want that to be more of a need at all around the world. So yeah. So then how would PR and that kind of farming be? How would that work? So we pay our PR really helps with the story. So we've Robert like Robert has so many fingers in so many pies. So me being like the publicists and for the brand for overseas. And for Australia, it really helps to tell the story. So it's really having the storyboards of all the different projects, all the different interactions that Robert has on the farm, just on even on the home, homestays and everything. So what what public relations does, is really telling, telling the story and getting it out to the audience, where people may not even know what's going on to, and then having that story, and where people can interact, and then really know about products and all like that. So it's not about it's really truly not about selling a product. It's really having the brand of matters with the story. And having people go wow, this is really interesting. I really, would I really like to know more about this person or about the house, or I shouldn't be would tell me off with that, like cattle, but not cows. Yeah. So, you know, a lot of people go PR and farming, you know, no way. It really does. It's, you know, a lot of people what I find too sometimes, you know, they go well, what is PR? So, like public relation, is what it's really is about it is truly about the public relations. So it's about getting that story to the public, and creating a relation ship with that story with the public that to the person's story. That's what it's about. wildlife. Yes, yeah. And that's where then now with technology, making things easier, he can also make, like his own YouTube channel, and then go on podcast to help spread his story just even beyond his Ozzy community. kind of thing. Yeah, and this is, so having someone like me, and it's not just cars in Australia is international. You know, having someone like you You over in the state to interview he exposure for, again, all the people in Australia to know your podcast. And to really know to know Him in America too. So now with podcast is just it's really amazing to say no, you're the signal is fluctuating between green and red. Do you want to just turn off the video to help out? Yeah, cool. There we go. Yeah, now, it's so much better. So. So with your PR, okay. Yeah, now it's holding a solid yellow be fine. With the word tell you the storytelling. One thing I've noticed with my ADHD is I can kind of like you build a very good story. I've always been good at talking to people. It's probably sometimes I just don't know what the hell I'm doing. And just talking, but the incorporation of stories. How does? How does it work for you? Are you more of like the, here's what my, my guy is doing and Ozzy, and then you right? Because like your, your message on Matchmaker, that's Amelie, why am I need to talk to this lady? This is a beautiful story. But it's not pushy? How does the Blitz see for online PR? How do you there's a bad event? You know, I would say this would really go to the individual and and i would say I would call it personal. So when it's with me, I'm not pushing. I don't I don't come from horse. So for me, it's about asking a question. And really, so when, when I've got a client, or I've got projects, it's really about finding what is relevant. But coming from a space, how I come from, is really including, so when I write, I include, I may not even know you, but I include I include you when I'm writing. So this is a really different way of, you know, communicating from because from me is about being really being really open with your communication. So, you know, it's about that engagement with you. And that I have someone that I really would say that I really would like to have you to interview. But it's still it's still your choice if you want to interview you. So it gives the other person a choice and a platform to say yes or no. And it doesn't come it doesn't come from force. I think that makes sense. Totally. Yeah. And because a lot of times, you know, and especially with people with ADHD, and especially with people who are autistic, or, you know, who have very driven when someone tells you what to do, or pushes things at you, the first thing you want to do is to run you don't even want to look at it. But when you come from a place from you know, it's like invitation, so when I write things or give an invitation, this is this is this person, you know, would you would you like to have her on your show? So it's that it's inviting you to go? Okay, yes, I would or no, not right now. So, you know, when you Yeah, when you go, look, I really want to be on this show. And it can come from that again from that force. And where a lot of people will just go No, because it's Yeah, yeah. Yeah, it's like taking someone's choice away, even though they may have already said no, at least they they think they had options say yes. That's a great way to say and because you're taking things away then they're like, No, I'm taking this away from you too. Yeah, definitely. Yeah, it's it's one of those when the way you did it, it was a beautiful, it was an invitation and it wasn't no harm. No foul if you said no. Which it but that's just like, wow, I'm very tactful. I'm not that graceful. Good. Hey, I'm Nick. And this is something I've been really, I've really practiced over the years, because it's something that I never really learned. And I mean, you know, not saying anything's wrong with forceful, sometimes forceful can actually work. But I mean, I grew up around with a lot of people who were quite forceful. So when I was younger, that was the tactic that I thought actually worked. And then I think over the years, when I still came from that place on being forceful, and then I started saying it was working. So for me, I started questioning myself and started questioning Well, is there an, you know, is there a different ways that I can communicate? And so that invitation way of inviting people? And, you know, giving someone a choice? Instead of going? Well, no, I, you know, I know, this is the best, you've got to have this right now. And you know, it and again, you said it, it gave them It gives people you know, to say yes or no, and that's cool. And I find when people do say no, they really like, or will you call back in 90 days? Or, you know, it is a no, but thank you. And I have I have so many people, especially with the podcast, say it's a no for this client, or it's a no for this project. But Sarah, could we work together? And she's, you know, or Yeah, you know, is there another project we do, or I hope there was two doctors from Houston. And, you know, I met with them and they were lovely. And they came back to me, and they said, Look, you know, the client isn't a fit. But we really would like to work with you in another way. And, you know, I did ask him, I said, so you know, you would like to work and they said, the way you function from the way you are with people. That's, that's why we want to work with you. So a lot of times people will come back with the No, but something else will come out from that no, another project. That's what I love about it. functioning from that space. Yeah. That's the recently it's because I'm studying psychology of the how the human brain works. And that is the biggest factor is yes. In that moment, it's a no, but the minds like, wait, they were being nice to me, they incorporate me into their thoughts. So I want to help them. Yeah, and you know, even adding on to that. And when you're honoring yourself, and you're honoring, you're trading with other people with regard in that way. And they truly actually see that. So they actually see you being nice, but not just being nice, I actually seem that you're honoring them. That's when they, they they still want you to be a part of you know, working with them, then I see that more about it. Like, really, when you take time to honor yourself, you can honor you know, you can honor and you know, regard, you can read God in the way you write and so, you know, like this conversation we're having, you know, it is talking about the way we we talk to people, and if you include that person. So when I when I wrote to you, I included like it was like I knew you probably I don't know if you felt that or like that. But I really felt like it was an invitation and it was like bringing you into that conversation to me with me. Yeah, it felt it was one of those when I first read it just the way you were talking. I was like, back in my head. I'm like, oh, okay, this is a copy and paste. But I feel like she actually took some time in the beginning to actually write a little whole segment about me, that's where I'm like, this, this girl's good kind of thing. Thank you. Yeah. The just that the small gesture with the ones that people take a grant advantage of where it's like, oh, here's a free shirt. If you sign up, that's nice to know. But let's say you're out and about and you say hey, like Sarah, I see you're struggling with this. I know this skill set, I want to help you kind of thing. That That means more than just handing them a free shirt kind of thing. Yeah, you know, sometimes just knowledge thing to just acknowledging where people are at, then go back to the honoring and regard And, you know, trading with people with regard. So if you see someone struggling, you know, it's it's not about going in there and trying to help them or save them. That's not what I'm talking about. What I'm talking about is really, you know, if you see someone struggling and you go, Hey, do you require some a hand, or I was in a meeting the other day, and I really could hear someone really talking about a certain thing. And I said to the person, so what can I assist you? It can any? can I contribute to anything right now? To make your job easy. And I heard him sigh and then the other person jumped in, and it was really cool. He goes, No, you've got so much to do. We'd like you to do that. And the other person came back and said, Thank you, I really appreciate that. And I really, you know, I really felt that from him, too. And it's so acknowledging, so it was a knowledge thing that there was so much for him doing. So instead of me going, Oh, I can do this for you. I can do that for you. I asked him a question in or what, you know, like, what can I contribute to? And it's like, with people having, you know, if people were going through staff is, you know, a great question, again, is, what's up? Can't talk to me talk to, you know, talk to me with what's up? Or what's the problem? And is a really cool one even said, Oh, I can do this for you, I can help you, you know, what's up? And what's the problem, can really sometimes can open the door for someone to go, Wow, they want to know what's going on? Or Wow. And it really opens arm for a knowledge thing? Well, if there is a problem going up or going on, or something's up with them, you've just asked them, you've just asked them you just acknowledging of what what's going on with them. Right, right way. Oh, it is. One of my co workers, he he's been recently acting weird. And I didn't know why. Because no one talks to me. So I finally I just asked him like, Hey, what's up? Like, why are you so sad You usually at least like semi chipper. And he's like, my mom recently passed away. And he's like, I've never told anyone in the store kind of thing. And that's where we just like, oh, okay, like, let's talk kind of like this, this is a big thing, because I've never had lost like a mother. So it's just like, talk. And then afterwards, he told me, he's like, Thank you just for that, like five minutes of me just actually saying it, it means more than I can ever put a price to it. And I'm like, we're humans, this is what we do kind of thing. And we can't just be like, all about me. And I giggle with that, because you know, and not making it wrong. In this reality, there is a we are in training grain to make it about us sometimes. That, you know, sometimes it you know, people, people aren't really looking at the bigger picture of community. And there is about what I can get out of that what you know, from that self serving part of it. And, you know, again, I've seen that, and, and, you know, it's it's a place that I choose, and it is a choice for me to not function from. And so you know, when I look at, you know, when people come from that place, and it's not like crucifying other people from coming from there, but then I have my own choice to, you know, come from there or not come from there. And I choose not to come for I, I choose to really be a space for people to be that invitation where people can talk. People came, you know, like you were talking about your co worker, can tell tell you things that they haven't told anyone else. And you know, like you made a difference. You know, you made a difference to that person. Yeah. Yeah. It's brilliant. So, for making, I'm going to go on to making a difference tab. So how would the How would PR, itself help? Just the world make a difference in becoming more nicer, like we were talking about? How do you think that? Yeah, I'd say so for me. So, again, it's that personal choice. I really go back to that personal choice, because you can use PR or media to bring out stories or content for Is the stories that you really designed to tell. So for me, I was on talking to her in a meeting this morning. And we both really, really desire to have different content out in the world. So when you look at medium, and you look at PR, there is so many different stories, but for me, it's about the choices of the stories that make a difference, where people are really, truly the people that are out there that are open minded, then want to make a difference to the planet to the world, people there or want to look after the community. So with the PR, it's really having the content out in the world and the stories that can, that's why the PR company is called inspired, inspired, inspire people to read, you know, to read, like, you know, Dr. Martinez story to read, or listen, even not just to read to listen to Robert story and go wow, you know, a fourth generation generation farmer that's gone into the tech business to like, wow, hang on, how does that work? So, you know, that's an you know, and, and the different stories and, and to, like, you know, really talking to people and finding, finding what, what made them get into their reasons. And, and, and their, you know, what, what's their belief systems, you know, there's so many like podcasts about changing belief systems, and that's really cool. Like I say, I'm really about always changing. But there is a lot of people that, you know, right now in the world, when we, you know, let's talk about politics, and politicians and stuff like that. And there's so many different conversations and going on at the same, the same interviewing styles and everything. And when I'm talking about this, it's really interesting, because, you know, what we're talking about is when we're interviewing people or story is really getting to know where these people are really, truly coming. Coming from, to get that understanding. So. So let's talk about, you know, some things have been going on, you don't have to agree with everything, can you don't have to disagree with everything. Right? Right. But here, you can understand stuff. And I think when people understand things, if they really do want to understand things, they don't have to agree with the person. But if that understanding that gives, it just gives more a different story in a different content in in the world. So that's probably what I really would like. And like, with more stories coming out, that people can truly they want to understand that can understand it, but they don't have to agree with it. Right? Yes, I think that's one of those I agree. And it's been one of those I never could fully put into words, because it's like, there are some people as extreme in their political views as they are. They have a good opinion on like certain things. Why should you condemn them for their political view? And then there's others where it's like, they're just batshit crazy, but that one thing, we might need to listen to them kind of thing? Yeah, it was funny. And I was out probably two, maybe three weeks ago, and this lady started talking to me at one of these events. And she gave it she came into a compensation. And she said, I'm I'm I'm a Trump supporter, she was English. And I went, and I went, Oh, that's really good. Um, and I said, when she asked, I asked her some questions, and her mouth just dropped, and she said, You're not going to spit at me. You're not going to put me down. And I said to her, it's your choice. And again, it's I said, I don't agree. And, you know, I don't have to agree. But I do understand. And so I watched this woman, just talk to me. And before she left, she came up and she said, Thank you. She said, It was one of the best compensation because she said to me, You just don't agree. And I said, No, I don't agree. But I said, I'm not gonna condemn your choices. That's what free will is all about. And, you know, people you know, can choose what they choose, even if it's something I don't agree with. So happy And then you know, maybe maybe right now Trump is this topic to talk about. But you know, in the media, he has been sued by a martial arts instructor. He's a hardcore Trump supporter. And he, he said, Oh, he, he did what he does, because he's a businessman. And that's where I've known him for 14 years. So I can kind of jab at him and not get in trouble. And I'm like, but what about all these bankruptcies? What can I say? Like, if he's a good businessman, five bankruptcies is not necessarily a good thing. kind of thing. So what is he going to do the country. And he's like, oh, he this and that. I'm like, No, I respect your view, it's just, you got to also look at it from like a call mine. Like one bankruptcy, if you're young, and you're an entrepreneur, understandable, you over bet on one thing, but five, and that's spread out. That's, that's not normal. That's not good kind of thing. And then think, too, sometimes when you look at things like that, and if we make it into, like, a bigger picture, is when people are talking to you. And if you don't come from a space that they have to defend their point of view, and give them a platform where they can explain. And so going back to some of the PR, is really about having PR and media that can explain stories, instead of defending stories. So there is so much out there is defending people's points of views and defending the stories and stuff where I want to describe and, and and explain things I want people to get involved and intrigued and stuff. So that's, that's where I'm you know, and then where people can, you know, even if it is extreme, they have a platform where they can really explain that instead of being on the defense of it, too. And then maybe something you never know, maybe something can change with that. Because if you're not coming from that defense, and coming from, you know, I really truly legit, you know, want to understand where you're coming from, you know, yeah, yeah. That's, that's where I'm coming from. That's where you have for the different things. I've just realized that where it's like, they're very, we're all welcome to have our opinion. And that's where we're coming from. But it It also is one of those unless it's, let's just like harebrained like imperious conspiracy theory, and Illuminati and all that. It's one of those, let them talk kind of thing. It's not gonna hurt you other than a few minutes of your time. Yeah, and then even going onto there is, you know, then, you know, what, if you could trust your own self, if you you know, what's true for you. And I think that's really important. I know, you know, like, stories that go out. And Amelia, you know, what, if you could, you know, trust in yourself. Yeah. So when you hear these stories that are far fetched, you know, again, you know, like, trust yourself knowing that, you know, what's true for you, is a really good important thing with a lot of these stories going out in the media, too. Yeah, and at least in America, I don't know over explain Australia for you guys. It just seems like their intention using fearmongering just split us two. That's good. I watch the news. I watch BBC. I watch. We were having that conversation today. And, you know, mainstream news, I'm sorry, they do do it is from there. And even if I get, you know, they hear this. They do they come from that, that place of fear. And it's the same thing in Australia. And even with this pandemic, I'm truly you know, like, let's look at it in a pragmatic way. Let's be practical about the virus. You know, so when we're coming from fear mongering and scare technique, and you know, you like you said we can we mention it about you getting kronor or we didn't do that well, but everyone about it. So you know, you got Corona. So it's really about let's let's be, let's be pragmatic and practical about this. And if there is evidence to be using Mars or not using Mars, let's use Mars. And, you know, I've got a, I've got a nursing background. So I know with the mercy of the nursing, you know, about contaminating, and not in terminating, and I had a health center, and a wellness center for, you know, five years. So I do know a lot of that sterilization. So, you know, you know, there are the pros and the cons with that. But at the same time, when you're touching a mass over and over, is that actually truly keeping you safe? Or if it's not, too These are the questions that we could really be asking. That's the pragmatic that I'm talking when you start coming from that energy or that place of fear mongering, and what, what is that going to create? Let's kind of create separation, division dividing. And I think that's global. And so my question come back to you know, what practical ways can we make a difference? What What can we ourselves, but then MPI, I said all the time, so what can I What can I do to make a difference through PR, to not put fear out there? And that's something that I really work with clients that I don't come from that fear. I don't function from fear. So yeah, yeah, the, the FOMO, the fear of missing out is a very powerful emotion makes you do some extremely illogical things. And that's one of those I've noticed, at least in because I checked Google every day, just basic news. So I'm not under a rock. And that's one of them, they use COVID-19 to scare you. So you click their site, you read it, you get they get their ad money, they don't really care about your mental health. And it's just one of those. I don't, I don't like click it. Yeah, I just want to see what people are seeing. So I can when they talk about it, it's like, oh, yeah, I saw that, like the other day kind of thing. And then you, you look at so when, when you look at, you know, the fear, and what is that doing, and I like that, and, you know, the well being, and I like that, and, you know, it's, again, is what you hearing about the corona. And like them, that's one thing. So there is a lot of issues in the world, and most of these issues haven't gone away, they're still here. So, you know, we've been looking at the pandemic, and we could be looking at all the other issues in the world too. And but, you know, it's been very dominated by the, by, by the pandemic, too. So where the focus of an ns keeping people very restricted from, again, from that fear of when you say missing out, but the fear of safety too. And security. You know, we've a lot of people were, you know, they, you know, from people's point of view and where they're living from, you know, if, if security and safety and health and this virus is, you know, having a such an impact on a global and I'm not just talking about different country, this is a global pandemic. Yes, people and people start believing, you know, really hearing these news story and you know, going, Well, this, this, this is going to have an impact on hours. So, I say to the news, PR, have a responsibility. Wow, I didn't know this podcast is gonna go here. responsibility of the content. And so I see with the interviewers what people interview about and like that, it's, it's that same attitude, it's that same clear is like that, you know, you need to take this serious, or what if you're saying, hey, people, what if you could be practical about this? What if we, yep, here it is. But it's coming from, you know, you know, taking that responsibility, media and PII. Yeah. And what content is going out in the world? And what's getting safe now there is so much hidden agendas and agendas and yeah, and you know, politic politics is a very interesting and it can be very complex and, and very ins and outs of right and left and and it's a it's amazing talking to someone who's doing a subject at university. And it's on the right wings of politic politics. And he said, it's really and it's really interesting because you really get to understand where they come from, where they're functioning from, so you can understand where it all gets put together. And so I come back to is, well is the time for really each politician, each media company and each reporter to take a responsibility of what content is going out in the world, about the pandemic, everything we're gonna talk about, we'll talk about everything. Yeah, it's, it's one of those, and it's understandable, certain hidden agendas, like we don't want to know, like, if there's a looming nuclear threat every five minutes, but just the the constant, like, Hey, you know, something could happen, you might want to be aware that I mean, this happened with March last year, where they're like, Oh, you know, this might be a lockdown. Being a grocery store worker, they just literally wiped me out with all the stuff. But just basic chunks, it can be super simple. And the people won't be so confused and not be like, Oh, your group versus my group kind of thing. It's, oh, we all got the same information, no agenda. Let's focus. Let's get this done now. Or, and, you know, I hear it all the time. People say, you know, clients, journalists, companies, business owners, small business owners, they say there's so much noise out there. And so I get this all the time. So, Sarah, how do we cut through the noise? And so for me, it's really about personally coming back to me always first, is to be clear. And have clarity first, and sometimes it might look like you're being very self, fish, maybe it doesn't seem to make sense to other people. But cutting through the noise. So with people listening to your podcast, too, we'd like PR and media and things like that. You know, it's definitely, you know, cutting through the the noise that's out there. And there is a lot of noise. A lot of noise out there. A lot of distractions, too. Yeah. So, obviously, we didn't even get into some of the other stuff I want to talk to do you? Do you want to just do a nerd one nerd day? Yeah, that'd be cool. I'd be happy to I'd be happy. If you would like me to be back on the show. I would love to come back. It was really, this whole hours gone. I just looked at it. And I went, Oh, my God, it's a million hours. So I actually booked you an extra hour because I'm like, this is this seems like we're gonna talk kind of thing. Cold I will definitely can. Yeah, and I'm booking another time and you've got that Martina can talk to you. Yes. Yeah. I have her. Yeah. She She knows about the the link within the calendar, right. Yeah, she she. Yeah, I will. I will double confirm with her and Pa. I had a meeting with her. So I had a meeting with her yesterday and spoke to her. And then I had a meeting with her pa this morning. And I will have everything like really truly booked in with her. So the instructions will know that the link will be in the in the email. Yes. Yeah. How I bought the you can book me so it doesn't have a location. I have a put in description. So there's two links for the same in zoom. Yep. And I think it really helpful. I, I, I've seen these the booking you've had with quite mainstream media uses it too. So it's really good. Yeah, you can both make the booking system. It is Yeah. I love I love the news, the new a lot of news. companies are starting to use it now. So they'll give you like, especially going online so Australia news and things like that. They'll give you Yeah, they'll definitely give you like all these bookings where you can you know, be interviewed for like five minutes to 10 minutes. And to be on the news. That's how the news and doing it now. So it's really good. It is Yeah. It's amazing. What's services software can do for us now. And for relatively cheap. Yeah, how much does it cost? I think it was like two So like 120 for the year. Oh, wow. And I always will. Yeah. Does automatic bookings emailing for me? zoom meetings? I had to do a couple settings for that. Yeah. For like 10 bucks a month. so worth it. Yeah, that is nice. Cool. Well, thank you. And you. Yeah, I'll jump on booking for the next two weeks. Would that be cool? Would you like me to book in? Robert soon, or? Yeah, yeah. Whenever you do, Robert, slide yourself in there, too. Okay, I'll do that. All right. Thanks, Josh. Really good. Yep. And we'll talk soon. Thank you. I appreciate you coming on and appreciate you. Thank you. I appreciate you to join us. All right. That's the end of the show, everybody. Thank you for making it to the end. A plus for attention. Just a quick call to action guys. Can you please rate and review. I'm thinking of doing like a giveaway for all the reviewing on the different sites. Also, hit me up on Twitter. Tell me your favorite part of the podcast. Let's talk about it. Just let's build a community together. So thank you again, have a good one. And see you next time.

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